THE MOVEMENT ATHLETE · SOCIAL

Social Scoreboard

North star: Paid subscribers from organic social · live proxy: Leads (quiz-starts + magnet opt-ins)

This week's tasks — derived, not written

What changed

✅ Went well

⚠️ Didn't

Decisions owed — nobody on this team can move these

REAL SESSIONS · 28d CRAWLER-EXCLUDED

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LEADS · 28d VERIFIED · GA4

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Channel diagnostics

Deep analysis + strategy

YouTube master — the single source of truth

Rendered live from marketing/youtube/YT_MASTER.md at build time — this is the file itself, not a copy, so the two can never drift apart. Edit the .md; the board follows.

PAID FROM SOCIAL DARK · lights up at Phase-0 (Nic)

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the destination metric — never proxied

LEADS · 28d VERIFIED

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Monday team read — this week vs last

Week	Reels	Reach	Saves	Saves/reach	Comments

✅ What went well

⚠️ What didn't

Reel league — what to make more of, what to stop

Top 5 by saves/reach

Bottom 5 — reach that saved nobody

The funnel — every stage stamped

The loop — your actions produce the leads

What you control

→

What it produced VERIFIED · GA4

Sessions + leads by source, last days · leads = generate_lead only

Platform scorecards — native currency, one input each

Per-asset league — which video / post earns leads

Asset	Placement	Sessions	Leads	Status

Verification ledger — where every number comes from

Surface	Lane	Source / unblock	Owner	State

Diagnostics + external benchmarks

Audience diagnostics (never the score)

Instagram — the save engine

Month by month

Month	Reels	Reach	Reach/post	Saves	Saves/reach	Comments

TikTok — search, not the FYP lottery

Facebook — the quiet converter

Pinterest — the only compounding surface

Craft, cadence and strategy

SUPPLY — VIDEOS PUBLISHED VERIFIED · YouTube API

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Pre-launch — judged on shipping, not converting

FORGE numbers never blend into TMA totals. Lead slots exist so the day it produces, the board has the shape.

Standing law: every FORGE link tagged utm_source=forge&utm_content=<asset> from the FIRST post — never repeat TMA's 800-untracked-video hole.